A pair of studies have been released in the Winter of 2020. First released was the Benchmark Study, a 17-year annual publication that tracks the growth of the city, jobs, taxes, wages and household income. Overall,the report highlights the health of the economy and is highly requested from commercial brokers, site selectors and developers. 

Additionally, the long-awaited Retail Study was recently published. The retail industry hires over 6,000 people and produces $3.1B in earnings. The report also covers socio-economic data of visitors that come to New Braunfels for shopping.