Calendar Holdings has leased 249,760 square foot of the 397,600 square foot IH 35 Logistics Center located in the south sector of New Braunfels. Stream Realty and USAA were the developers of the property and have been engaged as this client was brought to the region for a possible move from Austin to New Braunfels. New Braunfels Economic Development Corporation (then New Braunfels Industrial Development Corporation) provided an incentive of $1.25 per square foot of leased space and creation of at least 50 jobs.

It was announced in October that Calendar Holdings has completed the lease and will begin their operation in New Braunfels in the early spring of 2019. Calendar Holdings distributes paper calendars, board games, and toys throughout the US and internationally, plans to hire 66 full-time employees and several part-time seasonal employees to fulfill their distribution operation. Calendar is already planning integration into the community through partnerships with other seasonal employers and will be holding job hiring events as early as January 2019.