Download a copy of the 2020 Labor Shed Analysis here

EXECUTIVE SUMMARY

• Labor shed studies showcase the labor availability from the labor–supply perspective

• Provides community leadership, along with current and future employers an adaptable tool for comprehending workforce characteristics.

• Analyzed the psychographic qualities of the local workforce – from their age, income and technical expertise to their likes, lifestyle choices and hobbies.

• Helps the community and employers understand ways to motivate employees to remain on the job or help recruit new talent in the talent pool.

IN-COMMUTER AND OUT-COMMUTER PROFILES.

•  GPS data was used to capture workplace visits for New Braunfels, San Marcos, and Seguin. A third-party, consumer-intelligence company called Buxton identified 633,764 home locations and 371,964 work locations with unique devices found within these city limits.

• New Braunfels out-commuter and in-commuter profiles:

  •  Top segments (3% or more) for both profiles include suburban families, established couples, and young singles and couples.

•  New Braunfels compared to San Marcos and Seguin

  • San Marcos had very similar in-commuter profiles when compared to New Braunfels. Their out-commuter profiles had additional college-aged and young adult segments within their top segments.

  • Seguin’s in-commuter profile had fewer suburban-dwelling segments than the New Braunfels in-commuter. Their out-commuter profile had a slightly higher percentage of rural segments than the New Braunfels out-commuter profile.

• Index scores centered around 100 showed how each segment of New Braunfels out-commuters and in-commuters compared to that of other cities within the study.

GENERAL LABOR SHED COMPARISON

To understand the profile of workers that commuted to New Braunfels for work, a labor shed study analysis was used to help identify the New Braunfels workforce based on the average drive time for both in-commuters and out-commuters. New Braunfels labor shed drive times captured 75%+ of in-commuter and out-commuter observations.

• Out-commuters drove 50 minutes.

• In-commuters drove 40 minutes.

The labor shed of San Marcos and Seguin were calculated for comparison.

Out-commuters                                                      In-commuters

• San Marcos - 52 minutes                             •    San Marcos - 42 minutes

• Seguin - 44 minutes                                     •    Seguin - 35 minutes

 San Marcos recorded similar commute habits for people that commuted inside for work and/or outside of New Braunfels. However, Seguin had lower drive times for both out-commuters and in-commuters.

OUT-COMMUTER INSIGHTS

What percentage of New Braunfels out-commuters traveled to Seguin or San Marcos?

• 14% of out-commuters work in San Marcos.

• 10% of out-commuters work in Seguin.

The zip codes of out-commuters showed San Marcos and Seguin captured a high percentage of out-commuters. Other cities included Austin and Schertz, with each capturing 5% or more of New Braunfels out-commuters. However, San Antonio zip codes captured ~30% of New Braunfels out-commuters when added together with Austin and Schertz. New Braunfels drew commuters from the cities of San Marcos, Seguin, Canyon Lake, Cibolo, and zip codes that surround New Braunfels.

IN-COMMUTER INSIGHTS

In-commuter zip codes for New Braunfels primarily traveled from zip codes surrounding New Braunfels and Seguin. These in-commuters not only work in New Braunfels – but also frequented other places that would be considered common for a resident. 

SUMMERTIME SHED

Did the New Braunfels labor shed shift during the summer-tourist season? Commute times from Memorial Day weekend to Labor Day weekend were evaluated to determine if there were shifts in labor shed.

• General All-Year Drive Times

  • Out-commuters drove 50 minutes.

  • In-commuters drove 40 minutes.

• Summertime Drive Times

  • Out-commuters drove 30 minutes.

  • In-commuters drove 27 minutes.

However, summertime average drive times only captured 65- 70% of in-commuter and out-commuter observations.

• Summertime 75% Observation Drive Times

  • Out-commuters drove 38 minutes.

  • In-commuters drove 30 minutes.

When 75% of observations were evaluated, the drive times were ~10 minutes less than the general commutes. This decrease could be caused by college-aged in-commuters returning home for the summer and vacationing families. Both segment groups were top segments for the New Braunfels in-commuter profile.

NEW BRAUNFELS COMMUTER PROFILES

The Out-commuter profile counts each captured residents inside of New Braunfels whose place of was was outside the New Braunfels city boundary. Top segments (3% or more) included suburban families (D17, B08, F22), establish couples (I33) and young singles (051). The in-commuter profile counts each captured resident outside of New Braunfels whose place of work was within the New Braunfels city boundary. Top segments (3% or more) included suburban families (E21, F22), established couples (C11, I33) and young singles and couples (051)

SEGUIN COMMUTER PROFILES

The Seguin out-commuter top segments (3% or more) looked very different from the New Braunfels out-commuter profile. Seguin included more rural couple segments than New Braunfels (P59, N46). Top segments were the family segments (I33, F22) and young singles (050). The out-commuter profiles for Seguin were somewhat unique given the heavy influence of manufacturing and the specific segments that were found inside of a (large) manufacturing facility.  The Seguin in-commuter top segments (3% or more) included suburban family and older couples. But the Seguin profile had a much higher percentage of rural-dwelling segments (N47, E21) than the New Braunfels profile. Other top segments were suburban family segments (F22, I30). Young singles (051) also made the top list.

SAN MARCOS COMMUTER PROFILES

The San Marcos out-commuter top segments (3% or more) included more young singles and couples than the New Braunfels profile (O53, O54). This showed a more expected profile where there were more heavily weighed segments leaving a town to commute to a larger metropolitan area for work. The San Marcos in-commuter top segments were (3% or more) suburban families and established couples (F22, C14). They did have a higher percentage of rural dwelling segments driving into work (I33, P59), but was consistent overall with the type of segments in the New Braunfels in-commuter profile (051).

Download the full copy of the 2020 Labor Shed Analysis here