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Download a copy of the 2020 Labor Shed Analysis here


  • Labor shed studies showcase the labor availability from the labor–supply perspective

  • Provides community leadership, along with current and future employers an adaptable tool for comprehending workforce characteristics.

  • Analyzed the psychographic qualities of the local workforce – from their age, income and technical expertise to their likes, lifestyle choices and hobbies.

  • Helps the community and employers understand ways to motivate employees to remain on the job or help recruit new talent in the talent pool.

Commuter Comparison


  •  GPS data was used to capture workplace visits for New Braunfels, San Marcos, and Seguin. A third-party, consumer-intelligence company called Buxton identified 633,764 home locations and 371,964 work locations with unique devices found within these city limits.

  • New Braunfels out-commuter and in-commuter profiles:

    •  Top segments (3% or more) for both profiles include suburban families, established couples, and young singles and couples.

  •  New Braunfels compared to San Marcos and Seguin

    • San Marcos had very similar in-commuter profiles when compared to New Braunfels. Their out-commuter profiles had additional college-aged and young adult segments within their top segments.

    • Seguin’s in-commuter profile had fewer suburban-dwelling segments than the New Braunfels in-commuter. Their out-commuter profile had a slightly higher percentage of rural segments than the New Braunfels out-commuter profile.

  • Index scores centered around 100 showed how each segment of New Braunfels out-commuters and in-commuters compared to that of other cities within the study.


To understand the profile of workers that commuted to New Braunfels for work, a labor shed study analysis was used to help identify the New Braunfels workforce based on the average drive time for both in-commuters and out-commuters. New Braunfels labor shed drive times captured 75%+ of in-commuter and out-commuter observations.Commuter Map

  • Out-commuters drove 50 minutes.

  • In-commuters drove 40 minutes.

The labor shed of San Marcos and Seguin were calculated for comparison.

Out-commuters                                                      In-commuters

  • San Marcos - 52 minutes                             •    San Marcos - 42 minutes

  • Seguin - 44 minutes                                     •    Seguin - 35 minutes

 San Marcos recorded similar commute habits for people that commuted inside for work and/or outside of New Braunfels. However, Seguin had lower drive times for both out-commuters and in-commuters.


What percentage of New Braunfels out-commuters traveled to Seguin or San Marcos?

  • 14% of out-commuters work in San Marcos.Out Commuter Score

  • 10% of out-commuters work in Seguin.

The zip codes of out-commuters showed San Marcos and Seguin captured a high percentage of out-commuters. Other cities included Austin and Schertz, with each capturing 5% or more of New Braunfels out-commuters. However, San Antonio zip codes captured ~30% of New Braunfels out-commuters when added together with Austin and Schertz. New Braunfels drew commuters from the cities of San Marcos, Seguin, Canyon Lake, Cibolo, and zip codes that surround New Braunfels.


In-commuter zip codes for New Braunfels primarily traveled from zip codes surrounding New Braunfels and Seguin. These in-commuters not only work in New Braunfels – but also frequented other places that would be considered common for a resident. 


Did the New Braunfels labor shed shift during the summer-tourist season? Commute times from Memorial Day weekend to Labor Day weekend were evaluated to determine if there were shifts in labor shed.

  • General All-Year Drive Times

    • Out-commuters drove 50 minutes.

    • In-commuters drove 40 minutes.

  • Summertime Drive Times

    • Out-commuters drove 30 minutes.

    • In-commuters drove 27 minutes.

However, summertime average drive times only captured 65- 70% of in-commuter and out-commuter observations.

  • Summertime 75% Observation Drive Times

    • Out-commuters drove 38 minutes.

    • In-commuters drove 30 minutes.

When 75% of observations were evaluated, the drive times were ~10 minutes less than the general commutes. This decrease could be caused by college-aged in-commuters returning home for the summer and vacationing families. Both segment groups were top segments for the New Braunfels in-commuter profile.


The Out-commuter profile counts each captured residents inside of New Braunfels whose place of was was outside the New Braunfels city boundary. Top segments (3% or more) included suburban families (D17, B08, F22), establish couples (I33) and young singles (051). The in-commuter profile counts each captured resident outside of New Braunfels whose place of work was within the New Braunfels city boundary. Top segments (3% or more) included suburban families (E21, F22), established couples (C11, I33) and young singles and couples (051)

New Braunfels Out-Commuter Profile  New Braunfels In-Commuter Profile


The Seguin out-commuter top segments (3% or more) looked very different from the New Braunfels out-commuter profile. Seguin included more rural couple segments than New Braunfels (P59, N46). Top segments were the family segments (I33, F22) and young singles (050). The out-commuter profiles for Seguin were somewhat unique given the heavy influence of manufacturing and the specific segments that were found inside of a (large) manufacturing facility.  The Seguin in-commuter top segments (3% or more) included suburban family and older couples. But the Seguin profile had a much higher percentage of rural-dwelling segments (N47, E21) than the New Braunfels profile. Other top segments were suburban family segments (F22, I30). Young singles (051) also made the top list.

Seguin Out-Commuter Profile  Seguin In-Commuter Profile


The San Marcos out-commuter top segments (3% or more) included more young singles and couples than the New Braunfels profile (O53, O54). This showed a more expected profile where there were more heavily weighed segments leaving a town to commute to a larger metropolitan area for work. The San Marcos in-commuter top segments were (3% or more) suburban families and established couples (F22, C14). They did have a higher percentage of rural dwelling segments driving into work (I33, P59), but was consistent overall with the type of segments in the New Braunfels in-commuter profile (051).

San Marcos Out-Commuter Profile  San Marcos In-Commuter Profile

Download the full copy of the 2020 Labor Shed Analysis here