The Retail Industry in New Braunfels employs over 11,000 people, 29% of the overall labor force market share.  The growth of retail can be attributed to new developments such as Westpointe Village, Town Center at Creekside, Village at Creekside, and Downtown New Braunfels. Together these developments alone will have over 3.5 million square feet of retail space at full build-out. The 2015 Retail Gap Study indicated New Braunfels and Comal County are experiencing over $1 billion dollars in retail leakage. While that number has decreased in the last couple of years, there still is potential sales of $2 billion to be made.

The new 2016 study indicated the retail trade area remains in a more East-West movement rather than a North-South movement. Download the fliers here or check out the dynamic map below.


Large Tourism Industry Each year, more than 2-million visitors drive to New Braunfels to explore the shopping and recreational activities steeped in German culture and heritage. Its strategic location on IH-35 (NAFTA Highway) has created many real opportunities to grow in the global market and satisfy the needs of the “international shopper.”  The Civic/Convention Center located in downtown New Braunfels has expanded the meetings market providing large and small organizations with a high tech, attractive facility housed in the fifth fastest growing county and centered between the 7th and 16th largest cities (San Antonio and Austin), New Braunfels has unique retail qualities to offer.

Half of Population within 2-mile radius of city. With a population of over 70,543 in the city and over 115,000 in Comal County, more than half of the population lives within a 2-mile radius of the city and over 41,000 live within a 3-mile radius. An average commute time to work of only 22 minutes provides a trade area of 150,000 customer base 7 days a week.
New Braunfels has a variety of retail shops – from boutique style to large businesses such as Home DepotLowe’sTarget.  New developments have helped to retain consumers and dollars spent within the city. Sales tax revenue receipts rose slightly at 8% in the last year and a total of 91.2% since 2003.

Average Household income is over $80,000. New Braunfels has a low cost of living, approximately 4-5% below the national average and a unique quality of life. Since 2001, the median household income increased by 71%, outpacing the Texas average.  Median home values remained steady in the last year in New Braunfels, averaging higher than the tri-county area.