Long before the rise of the Specialty Food Market, New Braunfels was forming its own food market in the form of smoked goods. In the early days of New Braunfels, the German community did all of their own meat processing and many of the fruits and vegetables were grown at home in gardens. Because of this rich German heritage, many in the surrounding area found New Braunfels residents to be quite proficient at the art of cooking and smoking meats. As early as the 1940’s, both New Braunfels Smokehouse and Carlton’s Foods have been providing smoked sausage and other foods to the area.
These two businesses were founded on the cooking talents of old timers from New Braunfels and thus the food industry was born. Today, both New Braunfels Smokehouse and Carlton’s Foods produce tons of prepared meats and cheeses that are sold and shipped around the world. They both have catalog sales that are accessed by the internet, and the product is cooked, packaged, and shipped to the customer. In addition to these catalog sales, local markets and grocery stores stock their products for daily sales. Specialty products such as jellies, hot sauces, barbeque rubs, and all types of spices and condiments can be purchased.
New Braunfels has a rich heritage in many industries. Those men and women that now work in the community in small and large businesses learned many of the techniques and skills from their ancestors. The “home grown” business and entrepreneur has several meanings in our unique community. The resources, product, and human touch can all be referred to as “home grown” due to the rich German heritage and work ethic or our ancestors in New Braunfels, Texas!.