Convention & Visitors Bureau

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  • Deep in the heart of the Texas Hill Country, conveniently set astride the IH-35 corridor between San Antonio and Austin, rests beautiful New Braunfels, Texas. Founded in 1845 by German settlers, New Braunfels is overflowing with old world heritage and small town Texas charm. From boundless adventures on our two beautiful rivers to wholesome entertainment at the Texas Clay Festival and American Music Jam, the activities and sights are endless. We’re also home to Texas’ oldest bakery, oldest dance hall, and WURSTFEST, an annual 10-day salute to sausage. Visit New Braunfels, Texas Visit our great museums, historic districts, and performing arts or follow a walking tour, guided by a free smartphone app. Stop by our historical town during the warmer months to have some fun on, and in, the Guadalupe River and Comal River. Or make a splash at Schlitterbahn Water Park & Resort – consistently ranked as one of the best water parks in the nation!