In January 2012, the City of New Braunfels retained the services of the International Economic Development Council (IEDC), a membership organization of over 4,200 economic development professionals, to facilitate the economic development strategic planning effort. IEDC’s educational and technical assistance offerings are designed to help its members create more high‐quality jobs, develop more vibrant communities, and generally improve the quality of life in their regions. The City of New Braunfels Economic Development Strategic Plan is the result of an eight‐month study and planning process that included the involvement of many city and regional stakeholders. The process included an extensive economic overview and analysis of the City’s economic development delivery system and it nurtured a bottom‐up approach to devise strategies for pertinent issues facing New Braunfels in their path to sustained growth and economic prosperity. The economic development strategic planning process was organized and led by New Braunfels Mayor, The Honorable Gale Pospisil, with the help of the City and Chamber staff and sixty, Mayor-selected New Braunfels residents to help drive the planning process. Outline below are the four committees objectives (and progress) which helped develop the vision, mission, goals, objectives, strategies and action items found in New Braunfels’ strategic plan.