Holly Covington-MalishHolly Covington-Malish
(830) 608-2817

As the Interim Vice President of Economic Development, Holly oversees the Economic Development functions for New Braunfels Economic Development (NBEDC). In this position, she oversees the recruitment, communication, and coordination of prospective development projects to develop and improve the local economy through business expansion & retention programs, real estate development as well as workforce development opportunities.

Holly is the former Marketing and Research Director, an adept, seasoned marketing and sales manager with 15-years experience in sales, marketing, advertising, public relations, research and special events professions. For over 14 years,  responsibilities have included conducting economic impact studies and marketing campaigns.

She is a member of several local professional organizations and a graduate of Leadership New Braunfels. Malish holds a degree in Public Relations from Texas State University and proud to call New Braunfels home and represent the community.  She currently resides in New Braunfels with her husband and daughter.


Shana - Economic DevelopmentShana Slatter
(830) 608-2816

Shana is the Executive Assistant to the President of the Greater New Braunfels Chamber of Commerce, Inc. She was first employed with the Chamber in 2000 and has worked in various capacities throughout her 17  years with the Chamber. Currently her major projects are the Texas Legislative Conference and the Back-to-School Luncheon. She handles communications for the Natural Resources, Transportation, and Business-Education Partnership Committees. She also assists the President with the Chamber Board of Directors, Greater New Braunfels Economic Development Foundation, and New Braunfels Economic Development Corporation.

Slatter is married to her high school sweetheart of 31 years. Her husband Donnie teaches and coaches at Navarro High School. They are grateful to call the best city in Texas, New Braunfels, “home” with their 16-year-old son Derek and 14-year-old twin daughters Reagan and Riley. The family proudly attends Sts. Peter & Paul Catholic Church.