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In the heart of the Texas Hill Country lies the beautiful community of New Braunfels. Communities like this are unique. Refined by old-world German heritage and complemented by an unrivaled quality of life, it’s no wonder this town of nearly 100,000 is visited by more than three million tourists each year.

The city’s strategic location in Central Texas puts it at almost equal distances between the seventh largest city in the U.S. (San Antonio) and the State Capitol (Austin). This opportunistic placement, along with access to a strong education system, an affordable cost of living, a stable economic climate, and a plethora of recreational opportunities has created an environment people are flocking to. Ranked as the second fastest-growing county and the fifth fastest-growing city in the nation, the New Braunfels area is experiencing unprecedented growth.

New Braunfels’ astounding beauty and leisure opportunities, coupled with the hospitality of the locals, bring droves of tourists to the community every year. Many come for the beautiful rivers or to visit one of the four top twenty Texas attractions that are located here. Others come for the live music, the festivals, the beautiful downtown, and the culture.

And many come and never leave. While New Braunfels’ physical beauty is well-renowned, the community’s most valuable asset is its residents. New Braunfelsers welcome newcomers with open arms and help them feel like this is the home sweet home they have always been searching for.